Why enter
Celebrating the stars of UK mainstream mortgage & protection!
The Mortgage Strategy Awards 2026 spotlight the people and organisations setting the standard across mainstream lending, protection, and building societies. Long known as the industry’s ‘Oscars’, these accolades are earned through a rigorous, transparent judging process - making recognition genuinely meaningful and highly valued.
- Raise your profile with peers, partners, and the market’s most influential decision-makers.
- Build customer trust and convert credibility into commercial growth.
- Showcase excellence in service, innovation, and customer outcomes.
- Validate achievement with the UK’s most respected industry benchmark.
- Attract and retain talent by celebrating your team’s success.
- Amplify your story across Mortgage Strategy’s channels and event night publicity.
Each stage of the Mortgage Strategy Awards entry process is FREE and simple to complete, but if you have any questions or need more information, please contact Megan Trappitt at +44 (0) 203 953 235 or at megan.trappitt@emap.com .
Entry process
If you work within the UK mortgage industry, you are eligible to self-nominate, have your say and cast your vote. The nominations and judging process has been further improved to ensure that only the very best in the business are recognised as Mortgage Strategy award winners. The details of this complex process are outlined below.
Please ensure you read our Entry Rules & Guidelines and FAQs before you get started.
STAGE 1: SELF-NOMINATIONS
Firms from within the UK mortgage industry are invited to put themselves forward for consideration in the industry vote by completing a short form.
Please note: only one self-nomination per company is required.
Subject to approval from the Mortgage Strategy editorial team, eligible firms will be taken forward to the next stage - the industry vote.
SELF-NOMINATIONS CLOSED ON TUESDAY 11 NOVEMBER AT 11:55 PM
STAGE 2: INDUSTRY VOTE
The entire UK mortgage industry is given the opportunity to have their say and cast their vote for their top firms of 2025 or nominate any firms not already on the list.
Voters can have their say in as many categories as they’d like.
Companies are welcome to vote for themselves but only one internal vote per company will be counted towards the final total.
VOTING CLOSED ON FRIDAY 12 DECEMBER
STAGE 3: LONGLIST ENTRY FORMS
All votes are thoroughly reviewed by the Mortgage Strategy editorial team.
The firms with the highest number of votes in each category are selected to become our longlist.
Longlisted firms are then invited to submit entry forms.
LONGLISTING WILL TAKE PLACE IN JANUARY 2026
STAGE 4: ONLINE JUDGING
Our expert panels of industry judges then review all entry forms, providing scores & comments for each entry.
STAGE 5: SHORTLISTING & JUDGING SESSIONS
The scores from the online judging create our shortlist.
Shortlisted brokers and distributors are then invited to attend a short video interview with our judges.
Shortlisted lender entries are debated by an industry panel who will decide the winners.
SHORTLISTING & JUDGING WILL START IN MARCH 2026
