2025 Winners

Congratulations to all the winners and highly commended at this year's Mortgage Strategy Awards!

Thank you to everyone who joined us on Wednesday 21 May 2024, at the JW Marriott Grosvenor House in London.

Register your interest here for the 2026 Mortgage Strategy Awards to stay updated on all the latest news and announcements.



To jump to your chosen category section, click below:

Broker | Distributor |  Lender & Provider | Individual

Broker

Best Broker for Buy-to-Let

WINNER: The Buy to Let Broker

Shortlisted:

  • Connect Mortgages
  • Crystal Specialist Finance
  • Dynamo
  • John Charcol
  • Mortgage Advice Bureau
  • Windsor Hill Mortgages

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Best Broker for Digital Innovation

WINNER: Habito

Shortlisted:

  • Moneybox
  • Mortgage Advice Bureau
  • Simply Lending
  • Windsor Hill Mortgages

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Best Broker for Later Life

WINNER: Affinity Financial Management

Shortlisted:

  • Advantage Financial Solutions
  • LDN Finance
  • Mortgage Advice Bureau
  • The Later Life Lending and Equity Release Network
  • UK Moneyman

Best Broker for Protection

WINNER: Mortgage Advice Bureau

HIGHLY COMMENDED: Thomas Honour Mortgage Services

Shortlisted:

  • Advantage Financial Solutions
  • Dynamo
  • First Mortgage NE
  • L&C Mortgages
  • Vita

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Best Broker for Short-term Lending

WINNER: Positive Lending

Shortlisted:

  • Aria Finance
  • Clifton Private Finance
  • Crystal Specialist Finance
  • Pure Property Finance
  • SPF Private Clients

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Best Mortgage Broker (fewer than eight advisers)

WINNER: Lucra Mortgages

HIGHLY COMMENDED: Xpress Mortgages

Shortlisted:

  • Imogen Finance
  • Kerr & Watson
  • Prestige Private Finance
  • Thomas Honour Mortgage Services

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Best Mortgage Broker (eight to 50 advisers)

WINNER: Fitch & Fitch

HIGHLY COMMENDED: Habito

Shortlisted:

  • First Mortgage NE
  • MB Associates
  • The Mortgage Broker
  • The Mortgage Mum

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Best Mortgage Broker (more than 50 advisers)

WINNER: L&C Mortgages

Shortlisted:

  • Access Financial Services
  • John Charcol
  • Mortgage Advice Bureau
  • SPF Private Clients
  • Yellow Brick Mortgages

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Best Second Charge Broker

WINNER: Positive Lending

Shortlisted:

  • Aria Finance
  • Believe Loans
  • Pure Property Finance
  • The Loan Partnership

Diversity & Inclusion Broker Champion

WINNER: Mortgage Advice Bureau

HIGHLY COMMENDED: Crystal Specialist Finance

Shortlisted:

  • Access Financial Services
  • Hearthstone Mortgages
  • The Mortgage Mum
  • Visionary Finance

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Distributor

Best Mortgage Club

WINNER: Simplybiz Mortgages

HIGHLY COMMENDED: Paradigm Mortgage Services

Shortlisted:

  • finova
  • Legal & General Mortgage Club
  • PMS
  • TMA

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Best Network (up to 300 ARs)

WINNER: New Leaf Distribution

Shortlisted:

  • Connect for Intermediaries
  • John Charcol
  • TMG Mortgage Network

Best Network (more than 300 ARs)

WINNER: Stonebridge

Shortlisted:

  • HL Partnership
  • Mortgage Intelligence
  • PRIMIS Mortgage Network
  • Sesame
  • The Openwork Partnership

Best Specialist Broker/Distributor

WINNER: Positive Lending

Shortlisted:

  • Aria Finance
  • Connect for Intermediaries
  • Crystal Specialist Finance
  • Impact Specialist Finance
  • Mayflower Mortgage And Finance
  • Windsor Hill Mortgages

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Lender

Best BDM Team

WINNER: Bank of Ireland UK

Shortlisted:

  • Accord Mortgages
  • Halifax Intermediaries
  • HSBC UK
  • OSB Group
  • Santander for Intermediaries

Best Buy-to-Let Lender

WINNER: Kent Reliance for Intermediaries

HIHGLY COMMENDED: Coventry Building Society

Shortlisted:

  • Aldermore
  • BM Solutions
  • Coventry Building Society
  • Landbay
  • Santander for Intermediaries
  • The Mortgage Works

Best Large Loan Lender

WINNER: Halifax Intermediaries

Shortlisted:

  • Barclays UK
  • Coutts
  • HSBC UK
  • Metro Bank
  • Santander for Intermediaries

Best Later Life Lender

WINNER: Aviva

Shortlisted:

  • Family Building Society
  • Hodge Bank
  • Legal & General Home Finance
  • more2life
  • Perenna

Best Lender for Technology

WINNER: Gen H

Shortlisted:

  • Atom bank
  • Coventry Building Society
  • Halifax Intermediaries
  • LendInvest
  • MPowered Mortgages

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Best Mortgage Lender

WINNER:  Barclays UK

Shortlisted:

  • Coventry Building Society
  • Halifax Intermediaries
  • HSBC UK
  • Nationwide for Intermediaries
  • NatWest

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Best Second Charge Lender

WINNER: United Trust Bank

Shortlisted:

  • Pepper Money
  • Together
  • West One Loans

Best Short-term Lender

WINNER: Precise

Shortlisted:

  • Glenhawk
  • Market Financial Solutions
  • Market Harborough Building Society
  • MT Finance
  • Together
  • United Trust Bank

Best Specialist Lender

WINNER: OSB Group

Shortlisted:

  • Aldermore
  • Kensington Mortgages
  • Paragon Bank
  • Pepper Money
  • Together

Provider

Best Technology Provider

WINNER: One Mortgage System

Shortlisted:

  • 360 Lifecycle
  • Acre
  • Iress
  • Knowledge Bank
  • Twenty7tec

Individual Performance

Best Mortgage Administrator

WINNER: Nichola Logan, First Mortgage NE

Shortlisted:

  • Catherine Dawson, Partners Wealth Management
  • Jeanette Taylor-Barr, Barnsdale Financial Management
  • Lizzie Teale, Create Finance
  • Maya Challoner, Cotterell and Cotterell Commercial Finance
  • Megan Elliott, London and Country Mortgages
  • Ruksana Niaz, Manchester Money

Sponsored by

Mortgage Personality of the Year

WINNER: Jason Berry


Outstanding Contribution Award

WINNER: Robert Sinclair


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