Shortlist 2025

We’re delighted to reveal the shortlist for 2025! Congratulations to all the finalists from the Mortgage Strategy team and sponsors.

Book your table here to attend the 2025 Mortgage Strategy Awards, at JW Marriott Grosvenor House on Wednesday 21 May.


To jump to your chosen category section, click below:

Broker | Distributor |  Lender |  Provider | Individual


Broker

Best Broker for Buy-to-Let

  • Connect Mortgages
  • Crystal Specialist Finance
  • Dynamo
  • John Charcol
  • Mortgage Advice Bureau
  • The Buy to Let Broker
  • Windsor Hill Mortgages

Sponsored by


Best Broker for Digital Innovation

  • Habito
  • Meridian Mortgages
  • Moneybox
  • Mortgage Advice Bureau
  • Simply Lending
  • Windsor Hill Mortgages

Best Broker for Later Life

  • Advantage Financial Solutions
  • Affinity Financial Management
  • LDN Finance
  • Mortgage Advice Bureau
  • The Later Life Lending and Equity Release Network
  • UK Moneyman

Best Broker for Protection

  • Advantage Financial Solutions
  • Dynamo
  • First Mortgage NE
  • L&C Mortgages
  • Mortgage Advice Bureau
  • Thomas Honour Mortgage Services
  • Vita

Best Broker for Short-term Lending

  • Aria Finance
  • Clifton Private Finance
  • Crystal Specialist Finance
  • Positive Lending
  • Pure Property Finance
  • SPF Private Clients

Sponsored by

Best Mortgage Broker (fewer than eight advisers)

  • Imogen Finance
  • Kerr & Watson
  • Lucra Mortgages
  • Prestige Private Finance
  • Thomas Honour Mortgage Services
  • Xpress Mortgages

Sponsored by


Best Mortgage Broker (eight to 50 advisers)

  • First Mortgage NE
  • Fitch & Fitch
  • Habito
  • MB Associates
  • The Mortgage Broker
  • The Mortgage Mum

Sponsored by


Best Mortgage Broker (more than 50 advisers)

  • Access Financial Services
  • John Charcol
  • L&C Mortgages
  • Mortgage Advice Bureau
  • SPF Private Clients
  • Yellow Brick Mortgages

Sponsored by

Best Second Charge Broker

  • Aria Finance
  • Believe Loans
  • Positive Lending
  • Pure Property Finance
  • The Loan Partnership

Diversity & Inclusion Broker Champion

  • Access Financial Services
  • Crystal Specialist Finance
  • Hearthstone Mortgages
  • Mortgage Advice Bureau
  • The Mortgage Mum
  • Visionary Finance

Distributor

Best Mortgage Club

  • finova
  • Legal & General Mortgage Club
  • Paradigm Mortgage Services
  • PMS
  • Simplybiz Mortgages
  • TMA

Sponsored by


Best Network (up to 300 ARs)

  • Connect for Intermediaries
  • John Charcol
  • New Leaf Distribution
  • TMG Mortgage Network

Best Network (more than 300 ARs)

  • HL Partnership
  • Mortgage Intelligence
  • PRIMIS Mortgage Network
  • Sesame
  • Stonebridge
  • The Openwork Partnership

Best Specialist Broker/Distributor

  • Aria Finance
  • Connect for Intermediaries
  • Crystal Specialist Finance
  • Impact Specialist Finance
  • Mayflower Mortgage And Finance
  • Positive Lending
  • Windsor Hill Mortgages

Lender

Best BDM Team

  • Accord Mortgages
  • Bank of Ireland for Intermediaries
  • Halifax Intermediaries
  • HSBC UK
  • OSB Group
  • Santander for Intermediaries

Best Buy-to-Let Lender

  • Aldermore
  • BM Solutions
  • Coventry Building Society
  • Kent Reliance for Intermediaries
  • LANDBAY
  • Santander for Intermediaries
  • The Mortgage Works

Best Large Loan Lender

  • Barclays UK
  • Coutts
  • Halifax Intermediaries
  • HSBC UK
  • Metro Bank
  • Santander for Intermediaries

Best Later Life Lender

  • Aviva
  • Family Building Society
  • Hodge Bank
  • Legal & General Home Finance
  • more2life
  • Perenna

Best Lender for Technology

  • Atom bank
  • Coventry Building Society
  • Gen H
  • Halifax Intermediaries
  • LendInvest
  • MPowered Mortgages

Sponsored by


Best Mortgage Lender

  • Accord Mortgages
  • Barclays UK
  • Coventry Building Society
  • Halifax Intermediaries
  • HSBC UK
  • Nationwide for Intermediaries
  • NatWest

Sponsored by


Best Second Charge Lender

  • Pepper Money
  • Together
  • United Trust Bank
  • West One Loans

Best Short-term Lender

  • Glenhawk
  • Market Financial Solutions
  • Market Harborough Building Society
  • MT Finance
  • Precise
  • Together
  • United Trust Bank

Best Specialist Lender

  • Aldermore
  • Kensington Mortgages
  • OSB Group
  • Paragon Bank
  • Pepper Money
  • Together

Provider

Best Technology Provider

  • 360 Lifecycle
  • Acre
  • Iress
  • Knowledge Bank
  • One Mortgage System
  • Twenty7tec

Individual Performance

Best Mortgage Administrator

  • Catherine Dawson, Partners Wealth Management
  • Jeanette Taylor-Barr, Barnsdale Financial Management
  • Lizzie Teale, Create Finance
  • Maya Challoner, Cotterell and Cotterell Commercial Finance
  • Megan Elliott, London and Country Mortgages
  • Nichola Logan, First Mortgage NE
  • Ruksana Niaz, Manchester Money

Sponsored by


Mortgage Personality of the Year

This category will be announced on the night.

Outstanding Contribution Award

This category will be announced on the night.

Sponsored by


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